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During almost 20 years spent in the field of marketing communication, I had the rare opportunity to work for more than 30 brands, on many interesting rebranding projects, mergers of corporate cultures or the introduction of new products to the market. This experience has shown me how important it is for companies to be able to listen to and understand the needs of customers as well as their own employees. Because employees, current and past, are the greatest asset of any company from which potential brand ambassadors or, on the contrary, haters are recruited. Years ago, this led me to found Motivate, a company that specializes in analyzing the attitudes and behavior of employees. Thanks to the correct analysis, we can recommend effective measures to increase employee satisfaction and loyalty, improve the brand name in the labor market, or change the corporate culture. It is unbelievable how many smart and interesting people companies have hidden among their employees. And it doesn’t matter whether it is a manager, a shop assistant, a doctor or a truck driver. I will always like to discovering this wealth for companies, hidden in people’s experiences.
In internal HR, I have covered most of the key areas: recruitment, onboarding, labor law, employee communication, management support, and process setup. Throughout my professional career, I have viewed HR as a service to people, to employees. I have always tried to understand what brought them to the company, what worries them, what they are experiencing, what makes their work easier or more complicated, and how I can help them. I continued this experience at Motivate, where I participate in research into employee attitudes in various companies and industries. This helps me deepen my sense of what they truly perceive as important – whether it is relationships, processes, or leadership. I believe that it is the combination of practical HR experience and qualitative insight into the corporate environment that can bring concrete and at the same time human solutions that are beneficial to both employees and their employers.
I spend most of my career looking for insights in customer and employee motivation. This journey led me years ago to establish our own company Motivate, specializing in research in the area of employee motivation. As a result, I have had the opportunity to interview several thousand employees, ranging from ordinary employees to the top management of large corporations, and that will keep me entertained. Thus I had the opportunity to get to know the specifics of various sectors, as for example Financial sector, IT, Energy, Foodretail or Healthcare. What I like about my job the most is to find a common denominator in people motivation why they get up to work every morning and like to work for their employer, not somewhere else. Based on this information and experience so far, what has worked successfully somewhere else, I know how to transform this knowledge into concrete steps and solutions that will help the company in the areas of processes, communication, remuneration or efficiency, while increasing employee motivation and satisfaction. Because only motivated employees can bring long-term and sustainable growth to their employer.
