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years

realized interviews

completed surveys

mileage

Why Motivate?

We are partners of the largest and most successful companies on the Czech and Slovak markets. We help align the interests of employers and employees by being able to reveal the true sources of motivation and demotivation of employees across the organizational structure. We are an asset to the leadership of organizations as they plan important decisions that will affect their future.

We specialize in the field of employee surveys, creation and implementation of employer brand and change of company culture with the aim of increasing employee loyalty and making your employer brand more attractive on the labor market. For some of our clients, we fulfill the role of internal ombudsman for employees – we can discreetly and effectively solve your employees’ problems and thus prevent turnover.

QUALITATIVE RESEARCH

In-depth interviews with employees across the company structure.

QUANTITATIVE SURVEY

Online questionnaire survey within the company and on the external market.

INTERNAL OMBUDSMAN

Establishment and management of the Internal Ombudsman service on a turnkey basis.

EMPLOYER BRANDING

Identifying the sources of employee pride and building the employer's brand.

Products

employee Experience

Employees are the greatest asset of any company and their potential is much greater than is typically utilized. We offer a wide range of employee motivation research products to help you identify the main sources of motivation of your employees and potential sources of demotivation.

Customer Experience

Taking care of each customer’s satisfaction is one of the priorities of all companies. We can identify the key touchpoints where a customer interacts with your brand and help you to make every customer experience with your brand positive and loyalty-enhancing.

Our team

Jan Šmída

Managing Partner

Jiří Žižka

Senior Partner

Petr Šmída

Associate Senior Partner

Our clients

HR references

„Motivate s.r.o. conducted an internal employee satisfaction survey for Železničná spoločnosť Slovensko, a.s. from July to September 2024. This project included a quantitative research with a record participation of 52% of employees and a qualitative part, which included in-depth interviews with 100 colleagues. The aim of the survey was to identify key areas for improving the working environment and developing corporate culture. Thanks to the professional approach of Motivate s.r.o., we gained valuable knowledge that allowed us to respond effectively to the needs of employees. The survey results were presented clearly and understandably, while containing specific recommendations for implementing changes. We particularly appreciate their flexible approach, ability to adapt the methodology to our specifics, and focus on details. The presentation of the results at the November management meeting was very valuable and provided a strategic perspective on the findings that have a real impact on employee satisfaction and motivation. Cooperation with Motivate s.r.o. We rate them as highly professional and recommend their services to all organizations that want to systematically work on improving corporate culture and employee satisfaction.”

Peter Helexa

CEO and Chairman of the Board Železničná spoločnosť Slovensko, a.s., 2024

„I have known Motivate for several years, so when we also discussed how to best get feedback from our employees and understand what bothers them, what they value at HOPI and what they need, in connection with the development of our new corporate strategy, we used their experience and began to work together. Despite the relatively difficult situation strongly influenced by Covid and the associated measures, we were able to conduct a full-scale survey. The use of in-depth interviews not only brought a detailed understanding of the problems and ambiguities, but was also fully accepted by the owner and management. Currently, our cooperation continues in the implementation of the survey in other countries where HOPI operates and we also cooperate on the project Employer Branding and internal communication.”

Antonín Jiroušek

HR Director HOPI Holding, 2020

„In connection with the need to create a new Employer brand strategy, we chose Motivate in tender. The choice proved to be very correct, it is a reliable and competent partner. Based on in-depth research among both employees and potential cendidates, they were able to accurately analyze the key motivators of our employees and formulate the main pillars of the Billa Employer Brand strategy. At the same time, they were able to identify the sources of dissatisfaction of our employees and, on the basis of facilitating the change workshop with the top management of the company, to propose concrete steps to reduce fluctuation and increase the attractiveness of our brand to potential job seekers. We appreciate their client- side approach throughout the project management as well as understandable outputs that have helped us in formulating the final decisions not only in the area of HR.”

Šárka Brennerová

Head of Human Resources BILLA, 2017

„After my experience with the Motivate Consulting in the Operations division of Česká spořitelna, I have decided to use their services in regards to planned changes in the Retail Division of ČS as well. The in-depth survey carried out across the entire branch network helped all of us better understand the current state of affairs, problems, and everyday concerns that our employees on the front line are faced with. We were impressed not only by the complexity and depth of the identified topics, but also the particularly accurate and comprehensible analysis of problems outlined in the fields of processing, motivation, and the cooperation of bank divisions, as well as the view of our employees and the brand image of the company they work for. For me, this view was particularly valuable at a time when I held the position of newly appointed Director of the Retail Division and had to quickly and accurately navigate the current situation while making quick and correct decisions.”

Tomáš Salomon

Managing Director of Česká spořitelna, 2015

„We have been working with Jiří Žižka and Jan Šmída at Česka pojišťovna since the end of 2012 on the project entitled Employer Branding. This project, and in particular the contribution of both of our external colleagues from Motivate have provided us with comprehensive information on factors that motivate our insurance agents, respectively de-motivate, in their work at Česka pojišťovna, and, last but not least, also the very interesting findings regarding the motivation of applicants for employment at our company. Together with our colleagues, we are now preparing other concrete steps by which we could react to the findings of the project, and simultaneously also further strengthen the image of Česka pojišťovna as an attractive, perceptive and stable employer.”

Jaroslav Mlynář

General Director of Česká pojišťovna, 2013

„In order to profile itself better towards existing and potential employees, Ahold decided to define it´s Employer Brand in 2008.I my position as HR director of Ahold stores in Czech Republic I was leading this project. Jiri Zizka headed the team on agency side. I enjoyed working with Jiri for reasons that we did not only reach a great results which really fitted the organization and what we stand for, but as well for the ownership he showed in pulling this off together. Jiri was not afraid to challenge our assumptions based on his own insights and insights gained from our employees during the interviews and observations.”

Gino Schilders

HR Director Operations Ahold Czech Republic, 2008

„If you need to understand your employees, their motivations, their problems, their sources of dissatisfaction and you want to know the real picture of the company's setup and its corporate culture, then you are at the right address. I greatly appreciate the commitment of both Mr. Jiří Žižka and Mr. Jan Šmída, with what vigor, enthusiasm and humility they were able to cope with the not entirely easy medical staff. With their professional demeanor, professional knowledge and, above all, their human approach, they were able to gain the trust of our employees in no time. The results of their in-depth interviews revealed to us a real view of our hospital, and thanks to their analyzes and outputs, together with the entire hospital management, we were able to focus on key tasks and measures in order to move our hospital to the most desirable employers in terms of employee satisfaction!”

Barbara Smejkalová

Head of Human Resources FN Motol, 2022

„As part of our Employer Branding project, we also focused on feedback directly from our employees. To get the feedback as objective as possible, we contacted an external company, Motivate. The aim of the in-depth interviews was to understand what employees value most and, conversely, where there is space for improvement. The cooperation with Mr. Jiří Žižka and Mr. Jan Šmída was excellent. We were pleased with the results. Above all, the quality of the output, honesty and objective evaluation by the employees. Thanks to a detailed analysis of the results and recommendations, we are now able to work on key points for our company. I can highly recommend cooperation with Mr. Žižka and Mr. Šmída!”

Markéta Urbánková

HR Manager Freudenberg, 2021

„We have cooperated with the company Motivate on the project employer branding. It was one of the best forms of cooperation I have ever experienced in my professional career. When we agreed on something, it was completed to the full extent, all deadlines were met and we were made aware of any threats regarding deadlines or other things. The company Motivate prepared a qualitative and quantitative survey making us understand how our company has been perceived by our own employees as well as potential candidates. They also presented all positive and negative matters exactly they way they were presented to them, without unnecessary words. As a matter of course, they also suggested possible solutions of the situations and circumstances that had to be solved immediately in our company. They helped us a lot to prepare our employer brand and I can warmly recommend them for similar projects. Their know-how, client oriented approach and direct purposeful feedback are very valuable.”

Richard Havrila

Head of Human Resources REWE GROUP Slovakia, 2018

„We have worked with Jan Šmída and Jiří Žižka on a project changing the corporate culture of the Buřinka company. This cooperation has provided us with a completely new insight into the soul of our company. It has helped us better understand our colleagues and their view on Buřinka as an employer, and identify what our employees value and what should be changed. Jan and Jiří even helped us define basic principles of a new corporate culture and its implementation in the company. What do I especially appreciate in this cooperation? Honest and practical approach, open, constructive and inspiring discussion and sharing of experiences on similar projects in other companies.”

Jiří Plíšek

Chairman of the Board SSČS, 2016

„In connection with the need to revise the Employer Brand strategy for the ČEZ Group, we have contacted the Motivate company. A deep survey performed among employees Jiří Žižka and Jan Šmíd, enabled us to comprehensibly and materially answer all of our questions and simultaneously reveal additional subjects we had not considered until that time in connection with the presentation of the employer brand. In particular, we value the precise analysis of the issue and the ability to infer from this analysis clear strategic recommendations and proposed solutions for the area of HR and communication. ”

Ing. Josef Lejček

Director of the HR division, ČEZ Group, 2014

„Is there another way to learn more about how people in your team are doing, what their needs are, what bothers them and what makes them fun than asking them directly? Though, only questioning cannot always provide an accurate picture of all issues concerning your employees and we are often unable to identify potential discontent due to our professional blindness. Through in-depth interviews with our employees, Motivate has helped us set the mirror properly. Outputs from the survey have contributed to the decision where to focus our energy and attention. We believe that the more enthusiastic and committed employees we have, the better the Česká spořitelna will do. The collaboration with the tandem of Jiří Žižka and Jan Šmída was excellent and professional. The quality outputs showed clearly their extensive knowledge and experience in the field of in-depth surveys. Great job, guys!”

Daniela Pešková

Director of Operations Česká spořitelna, 2014

„In 2008-2011 Jiří Žižka led the Employer Branding project of the ČEZ Group on the part of the agency. He managed to map the best international practices, analyze the management of employee insights and then based on that propose an optimal process for building the new brand of the employer and communication concept of the ČEZ Group for potential applicants and employees. Based on this project a significant shift in the field of engagement between existing employees occurred and the ČEZ Group has repeatedly begun to place itself in the highest rankings of the most desired employers in surveys amongst university students.”

Pavel Puff

Manager of Strategic recruitment division, ČEZ Group, 2011

Marketing references

„We turned to the Motivate Company with our goal - to build the Amica brand on the Czech market. In the first phase they helped us to map the behavior of Czech consumers. Using qualitative research among consumer electronics retailers we gained many valuable ideas on how consumers really function at the point of sale. In the next stage, they were a strong partner for us in the development of Amica’s brand positioning and in preparing an overall communication strategy. We especially appreciate their ability not only to accurately analyze the situation, but especially their ability to find solutions to specific problems.”

Lukáš Metelka

Managing Director Amica Commerce, 2016

„I have been working with Motivate since the very beginning. Their perhaps already dozens of researches for the HARTMANN company speak for themselves – we keep coming back to Motivate, as their added value to qualitative and quantitative research is completely unmistakable. They fulfill absolutely everything I imagine from an erudite partner in the field of research – a strategic approach, a meaningful solution, understandable and connected outputs. What's more, there is an extra cherry on top - characterful and amazing partners who, in my view, always try to do their best for the client. Their work has undoubtedly contributed to the success of our brands in the market.”

Andrea Šalánky

Marketing Manager Hartmann Rico, 2022

Contact

Motivate, s.r.o.
Rezidenční park Baarova
Baarova 1541/40
140 00 Prague 4
Czech Republic

jan.smida@motivate.cz
jiri.zizka@motivate.cz

VAT Number: CZ01550691
Registered at the Municipal Court in Prague C 208253
Bank Account Number: 123-2802180217/0100