I spend most of my career looking for insights in customer and employee motivation. This journey led me years ago to establish our own company Motivate, specializing in research in the area of employee motivation. As a result, I have had the opportunity to interview several thousand employees, ranging from ordinary employees to the top management of large corporations, and that will keep me entertained. Thus I had the opportunity to get to know the specifics of various sectors, as for example Financial sector, IT, Energy, Foodretail or Healthcare. What I like about my job the most is to find a common denominator in people motivation why they get up to work every morning and like to work for their employer, not somewhere else. Based on this information and experience so far, what has worked successfully somewhere else, I know how to transform this knowledge into concrete steps and solutions that will help the company in the areas of processes, communication, remuneration or efficiency, while increasing employee motivation and satisfaction. Because only motivated employees can bring long-term and sustainable growth to their employer.
During almost 20 years spent in the field of advertising, I had the rare opportunity to work for more than 30 brands. This experience allowed me to see the field of advertising and marketing communication in its entire development, including all of the positives and negatives. Over the years I had the good fortune of being able to work on many interesting projects, whether it was the re-branding of large brands, merger of company cultures, repositioning of existing brands or introduction of completely new products or categories to the market. The number of different brands and projects gave me the opportunity to compare find out what successful brands and companies have in common and how they differ from the successful ones. In my opinion, it is mainly about the unique ability to listen to and correctly analyze needs of clients and their employees. And that is what led me years ago to the new field of internal and HR communications and to develop a methodology and process Employer Branding – tools for finding out employee insights and finding ways to increase company operations thanks to an improvement in company culture.
When I bought the then defunct brand Multiservis in 1993 with my partners, nobody would have believed that it would become the largest player in the credit market. When I established a new bank for GE in 1998, GE Capital, on an already divided market at the time, nobody believed it would become the 4th largest bank in the Czech Republic and the 2nd largest provider of loans… and I end up as the first „Eastern European” in the top management of GE Capital in Stamford. In 2003, when I took over the management of the, at the time, rather small Alfa Bank in Moscow, even I had no idea that it would grow 10 times in five years and become the largest privately owned bank in Russia, which will be evaluated by international media as the best bank in Russia for three consecutive years. All of these stories have one thing in common – wonderful people connected by a vision, desire and common values. In the beginning there was one belief, accompanied by positive energy, diligence of the entire implementation team, but mainly a shared clear vision of where to go and how to achieve it. The main tool along this journey was always a change in company culture, so that each employee at each level of management knew, understood and above all believed in where we were going and how… and actively participated in the creation of our journey. And thus MOTIVATE…
I have been devoted to quantitative research and consultancy since the mid-1990s, that is, since the time my studies of sociology at the Faculty of Social Sciences at Charles University. At that time I was acquiring my first experiences as an analyst and consultant in collaboration with a number of companies in the field of market research, PR and trainings. In 1999, I worked as Head of Research at the advertising agency Mark / BBDO. From 2000 to 2006 I worked as country manager of international research for the companies INRA and IPSOS, where I had the opportunity to work for a number of leading companies operating on the Czech market (such as Skoda Auto, P & G, Kraft, Danone, Wrigley and Komercni banka). In 2006, I became one of the founders and director of Empirica, which is dedicated to marketing, media, and political and social research. In the field of measuring public value and preparing pre-election surveys I have long worked as an external consultant with Czech Television. I am a member of the ESOMAR association.
I have devoted my entire professional career to marketing research and communications. For the first 8 years, I had the opportunity to get to know the area of market research both from the point of view of a large international research agency and from the perspective of the largest telecom operator in the market. I spent the next eight years at two prestigious advertising agencies to acquire experience in planning communication strategy and day-to-day care for interesting brands in various segments. This work gave me comprehensive understanding of acquiring customer insights and then working with them in the creation of a communication strategy. Many times, I experienced the pitfalls of this process from its beginnings to the final implementation of advertising campaigns. That’s why I know how important it is to understand the real needs and motivation of the customer right at the beginning. And that’s what I do at Motivate.
HR Consulting and Data Analysis
Branislav Hunčík focuses on organizational development of companies and increasing their performance. In the past, he worked in the top management and BoD of domestic and multinational companies, where he oversaw management efficiency, process set-up and corporate culture. At present, he focuses on creating HR data analysis and culture in companies and solving classic HR topics through software solutions (People analytics).